5 Ways SEO is Important for Businesses
In the growing world of the internet, social media and digital marketing online has quickly become the largest platforms for business to reach large audiences.
Search Engine Optimization, or SEO, is one of the most important ways for your business to get on the road to success. SEO not only helps improve rankings, drive traffic to your website, and increase awareness, it also focuses on growing visibility in search engine results. Nonetheless, the value of professional, quality SEO seems to be overlooked in the marketing sphere.
Understanding how to build your website for users to effectively reach target audiences will bring your business quality leads and ensure higher turnover rates of valuable customers. A recent study showed that in January 2016, 90.1% of internet users searched the web using the online search engine Google. Having the knowledge of popular search queries on popular search engine platforms, such as Google and Yahoo, will boost your rankings and transform your businesses competitive standpoint. Evidently, SEO is a complex and continually changing strategy that requires informed business strategists to help your businesses success online and offline. Let Geeky Marketing and Design help you get there by showing you what you can do to optimize your results, gain credibility, understand the tools, and avoid mistakes with these important tips.
1. Build For Users, Not For Search Engines
Search Engines have two major functions: crawling the index and boosting rankings. People need answers and your business has the means to provide them. This is why gaining a competitive advantage as one of the top ranks on search engine platforms is crucial. Most importantly, your website needs to be easy for users to navigate and find what their looking for, but also must employ proper techniques for computer robots to understand. Rankings in search engines are highly competitive, making it difficult for smaller, unknown business to gain customer attention. It’s important to take advantage of those with the knowledge and experience to improve your websites rankings and receive the benefits of increased traffic and visibility online.
2. Formatting and Structure
This side of SEO may seem alien to many of those who are not familiar with the complicated analytics behind search engine optimization. SEO without a doubt generates valuable traffic and gives you insight into your customers. Using these tools alongside professional assistance will help you track this traffic. Ensuring your website is set up in proper HTML format, has a crawl-able link structure, and making sure your website is actually visible to search engines in the first place is only the beginning of this virtual toolkit.
3. Keyword Use
In order to further optimize your rankings, you’ll need to understand the nature of keyword use, links, and tagging that will ultimately help your website provide people what they are searching for. However, keyword use and targeting is not as simple as including popular keywords from current rankings in Google Analytics as many times as possible throughout your site. It’s about determining the best possible usage of these tools in order to understand the current market demand and learn which terms and phrases to target with SEO, which ultimately leads to learning more about your customers.
Due to the fast-paced and developing online environment, SEO can have better ROI, or return on investment, than traditional forms of marketing. Since SEO is one of the most common methods of driving relevant viewers to your website, measuring ROI of your SEO utilizes data and information, increasing customers, and ultimately increasing revenue. The hands on process of optimizing and calculating ROI involves lengthly testing, experimenting, and conversion leading to improvement in profit for your business.
5. Quality Content
It has been noted that SEO in itself is a successful marketing strategy due to the fact that through analysis you can see that people have come to your website in search of something they need. However, it is up to you, and the value of your SEO, that will convince them to invest their time and money into your business versus choosing another provider. Quality content on your site is a major signal of credibility and greatly contributes to higher rankings on search engines. People are more likely to share and engage with high-quality writing, images, and compelling content, adding further value and popularity to your business.
Through search engine optimization, marketers can help businesses succeed and kickstart the success rolling in. Although these valuable tips will help get you started, this is just the tip of the SEO iceberg in the vast ocean of marketing strategy. Geeky Marketing and Design is a full-service digital marketing and creative agency committed to the development and maintenance of online relationships. Want to learn more about the value of SEO from Geeky Marketing?